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After Covid, We Are Less Materialistic

By Olaya Moldes Andrés Lecturer in Marketing, Cardiff University writing for The Conversation


Research from Psychology and Marketing has found that people care less about money and material gains after Covid.


From the article,

We believe that these changes might be explained by other factors related to the pandemic. For example, COVID focused attention on the importance of health. Also, advertising and social media promoted social values like solidarity and dealing with the challenges of a shared experience.

Read the full article at The Conversation